You start a company. You build this amazing network of advisors, investors, mentors, friends - all these people who want to help and give input. And most of the time, this works great. You have a straightforward decision to make, you tap your network, you get good advice, you move forward.

But then you hit a decision that's not straightforward. It's complex, high-stakes, or just... murky. And guess what ... the more uncertain the decision becomes, the fewer people in your network can actually help you with it.

So you end up alone with this big decision. And that's when the spinning starts. You're overwhelmed, second-guessing everything, wondering if you're missing something obvious. You might even start questioning if you're the problem. Even worse, what if the problem IS how you're feeling about the business or your leadership? That's an especially tricky thing to share.

There's a gap in your support system. You have great people for the clear-cut stuff, but no one for when things get complicated and you need to think it through with someone who gets it.

That's where I come in. I help you navigate those murky decisions and get back to being the grounded, decisive leader you naturally are.

Why This Works:

• Validates their experience without making them feel broken

• Identifies the specific gap in their current support system

• Positions you as filling a unique need (not competing with their existing advisors)

• Makes the purchase feel inevitable once they recognize the pattern

Only AFTER they're nodding along with this story do you say

"So let's talk about how we can work together..."